I Can I Am I Will

Louis Byrne Hairdresser, Artist, Activist

Turn your I can’t, I'm not and I won’t into I Can I Am and I Will with Louis Byrne’s Reset Plan and Wellbeing Journal

Louis Byrne is an award winning international hair stylist who works on catwalk shows for Louis Vuitton, Dior, Channel, Balenciaga and Alexander McQueen. I’ve had editorial work published in Vogue, Harper’s Bazaar, Gay times and Wonderland and created campaigns for brands from Net-A-Porter to Nike. He is personal stylist to many famous faces including Vicky McClure, Ellie Goulding, Paloma Faith, Tove lo, Emma Willis and Birdy with a list of musicians, actors and models.

However, the journey to reach this point in my career has not been plain sailing by any means.

Riding on a rollercoaster of working hard, playing hard and fast living that included harmful addictions was forced to face his demons after a debilitating accident in 2018. With his leg severely broken in three places, he had no option but to pause and take stock.

So in 2018, he began the process of facing up to historic issues, including trauma and loss, that had plagued him since childhood. Through a process of understanding, sobriety and self-care, Ihe realised that change is possible, and found major healing through the positive mantra that he replayed over and over to myself:

I Can……

I Am……

And I Will…….

Supported by the power of this mantra, he soon found himself in a very different place, which is where the I CAN I AM AND I WILL movement of wellbeing and self-improvement began.

I Can I Am nd I Will (ICIAIW) is a self-development plan and wellbeing programme. what started as a personal mantra and manifestation has now become a movement that is totally of the moment.

One theme runs through the entire programme, and that is that each touchpoint is designed to promote positive and inclusive storytelling

Louis went on to bolster his concept by training as a Coach, and studied The Science of Well-Being course at Yale University.

Almost as soon as ICIAIW was born in 2020, it was catapulted onto national TV thanks to support from ITV’s Lorraine. They were running a series about wellness and I Can I Am and I Will was the perfect fit.

The best cultural moments of the year 2022 - The Big Issue

Well Styled - Essential Journal

Louise Byrne’s ‘I Can I Am and I Will’ Brings wellness into fashion

Celebrity hairstylist Louis Byrne on empowering LGBTQIA people in his new campaign - Attitude

Hair today for a good cause - Evening standard

Best wishes, Louis Byrne